Context - A modern electronics company with a Japanese influence, providing products like headphones, battery packs, phone chargers, etc. The mascot is a robot-looking character resembling an electrical plug, symbol of the company's commitment to quality products and service a ‘saviour’ to customer needs.

Client's Expectations - The client requested a robot with a distinct Japanese influence and bold, vibrant, heroic and friendly characteristics. Red was chosen to feed into the brand and products for a unique, modern aesthetic thats memorable.

The Process - I examined successful competitors in the electronics industry who had created recognizable brands, many of which incorporated the color red into their experience. I wanted to create a mascot that was simple and memorable, not a complex illustration of many elements. After developing the identity, I presented three solutions to the client, and the solution (below) was chosen. It worked well in the brand experience across all applications and created an iconic identity that is everlasting.