Context - A modern electronics company with a Japanese influence, providing products like headphones, battery packs, phone chargers, etc. The mascot is a robot-looking character resembling an electrical plug, symbol of the company's commitment to quality products and service a ‘saviour’ to customer needs.
Client's Expectations - The client requested a robot with a distinct Japanese influence and bold, vibrant, heroic and friendly characteristics. Red was chosen to feed into the brand and products for a unique, modern aesthetic thats memorable.
The Process - I examined successful competitors in the electronics industry who had created recognizable brands, many of which incorporated the color red into their experience. I wanted to create a mascot that was simple and memorable, not a complex illustration of many elements. After developing the identity, I presented three solutions to the client, and the solution (below) was chosen. It worked well in the brand experience across all applications and created an iconic identity that is everlasting.
Branding
Packaging
Website
Iconography
UI
UX
Social media